Together with individuals all around the world, we have recently finished our second blogging module for our MSc Marketing programme. We have all assessed, managed and evaluated online information, participated with communities, collaborated with each other, managed our online identity and privacy. But what will I be taking forwards? The Digital Marketing Environment Our digital …
Reshaping Retail – ASOS Changing the Future of Shopping
‘We’re putting the power in our customer’s hands’ ASOS. ASOS is launching a new tool and it’s reshaping retail. This new tool allows shoppers to visualise their clothing selections and how this looks on various body types. The ‘See My Fit’ feature on ASOS is an augmented reality (AR) tool that has been created to …
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Ethical Marketing – Where’s the Line?
We live in a world where digital technology has become massively influential, with the majority of businesses using some form of online marketing. Even though the benefits are considerable, for instance, it gives consumers convenient access to information at a click or swipe, our growing reliance on digital technology has also raised a few ethical …
Alexa, Is My Job Safe?
As voice technology continues to transform our contemporary digital environment at home, Alexa is making inroads into the office environment and forever changing the way we work. Jeff Bezos believes that the Alexa for Business will improve efficiency and productivity (Arsene, 2019, para. 5). But could this small device put you out of your job …
And the Blogging Continues…
A few modules later, and here we are with another blog style module. Since my last introduction, I turned 25, got a promotion at work and watched as my two oldest friends got married! As this blog will explore the challenges and opportunities that individuals and businesses face in this digital world, let’s start with …
It’s Time to Reflect
Over the past seven weeks of learning all about the digital business models, watching videos, reading blogs and journals, it is time to reflect on what I have learnt during this time. Harris, L. (2019). BEMM129Z3 Digital Business Models: What Does The Future Hold. Retrieved 2019, February 24 from https://vle.exeter.ac.uk/mod/page/view.php?id=840381&forceview=1 The Changing Nature of Work It …
Social Network for Athletes – If It’s Not on Strava, Did It Even Happen?
We have all heard of the term ‘if it’s not on Instagram, did it even happen?’ and Strava users have borrowed this to log their ride or run, share it with the community and set personal future goals. Since its founding in 2009, Strava has attempted to create the ‘social network for athletes’ as their …
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The Digital “Streets” of Protesting – Is Activism Broken?
“The Internet of Things is basically the concept of integrating the physical and the digital world using Internet technology. And the connectivity enabling this integration is what needs to be part of the Future Internet.” Viswanathan, H, 2011, p. 34 Many people believe that social media has been a boon for grassroots political movements, and …
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Blended Learning is Changing the Game – Earn While You Learn.
As we embark on the Fourth Industrial Revolution, it is clear that technology is playing a central role in all aspects of our lives. The future of higher education highlights the immense need to go beyond and strategically start utilising the ‘Internet of Things’ (IoT) to prepare their graduates for the coming work life and …
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Hello!
I will make this introduction short and sweet! I completed my BA (Hons) International Media, Communications and German degree at the University of Nottingham before venturing out into the real world. I started my career in the Higher Education sector and I have been there for the past three years. Starting this blog was difficult, …
Mark(et) My Words 